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SCAN

Follow

& Flex

🏀 👾 🏈

SCAN

Follow

& Flex

🏀 👾 🏈

Director & designer

We aimed to create a design that was both intuitive and feature-rich.

Scan your cards and find out how much they cost instantly- ai and human mix

Display, Create sets & flex your collection!

Also collectors can get a convenient, quick pre-grade you can trust without having to mail in your card. Every digital Shoebox Pre-Grade is first AI-generated and then verified by a real, experienced grading expert.

PHASE 1

Research & Concept

Based on market research and user interviews, we have determined that sports cards collectors have a few key addressable pain points

1. Determining what an individual card is
2. How much an individual card is worth
3. Digitally sharing their favorite cards and collections with friends
4. Buying/selling cards with confidence

Our aim was to create a user-friendly digital service that would allow collectors to showcase their cards online while also tracking their value.

To digitize the world of sports card collecting.

Who are we designing for?

While these personas provided a solid foundation for our initial design, we recognized the need to expand and refine our understanding of our user base.

❊

The Gen Z Trader

Age: 16-24

Interests: Avid followers of sports, especially basketball, and streetwear culture.

Behavior: Views collecting as a form of investing. Actively buys and sells boxes and packs of sports cards in search of hidden gems. Engages in trading individual cards on platforms like eBay, influenced by player performance and potential future stars. Highly aware of the value of their top cards and their appreciation over time.

The Revived Millennial

Age: 30-44

Background: Collected sports cards during childhood, now re-engaged due to the recent market resurgence.

Current State: Possesses collections stored away, unsure of their worth but suspects there might be valuable items.

Interests: Eager to discover the value of their old cards. Likely to buy new packs or individual cards that were unattainable in their youth, utilizing their greater disposable income.