Product + Brand
Lead Product Designer,
#1 book app in the US and Canada.
I joined Tome during a seed stage crunch, when the team needed one person to lead product design and keep pace with a fast moving startup. I owned iOS, Android, and web UX in Figma, shipping design each week while also building the brand system for the app, the company, and its websites. The team pivoted twice, and each time I rebuilt the visual identity from scratch in a couple weeks, keeping it stable enough to hold up through the next round of growth.
That work showed up in the numbers.
Our app store presence helped Tome hit over 100,000 iOS downloads and 300,000 visits to tomebooks.com in its first week, making it the #1 book app in the US and Canada.
Design wasn't the only hat. I shot and edited video and photography for the brand, and mentored an illustrator on the team, turning their hand drawn work into a real part of the product while teaching them how to iterate in Figma and take design critique.
Tome shut down in May 2026, but the product it became, and the team it became, are proof of what two years of hands on design leadership can build at a startup moving at full speed.
Onboarding
Payment
Profile architecture
Profile customization
