I joined a seed stage team during a period of change. My role was clear. Lead design. Bring structure. Move fast without losing quality. Help shape the product and the company at the same time.
Our new app store presence helped the product launch strong and climb to number one in the book category.
The brand work supported two major pivots. The visual identity became stable and flexible enough for fast growth. I left Tome in good hands after helping the company grow from the seed round to over one hundred thousand users.
To be continued.